The Lighthouse

The Lighthouse by Mountain View is a groundbreaking real estate initiative focused on spreading meaningful happiness and building fulfilled communities. The project redefines traditional community spaces by integrating the "science of happiness" into every aspect of its design and experience.

In essence, The Lighthouse is a happy place to think, share, play, live, and grow together.

The Strategic Problem:

Traditional real estate developments often stop at providing physical amenities, overlooking the deeper psychological needs of residents. This results in communities that lack genuine connection, purpose, and lasting fulfillment.

People seek environments that do more than just house them—they want spaces that foster happiness, growth, and meaningful relationships.

The Strategic Solution:

The Lighthouse is designed as Egypt’s first experiential happiness destination, founded on the science of happiness and personal fulfillment. It offers dynamic, flexible spaces where people embark on a “journey” of self-fulfillment through tailored activities, community-building events, wellness programs, and educational experiences. By targeting key decision makers (families, women, parents, adults 21+) and appealing to secondary audiences (children, teens, entrepreneurs), The Lighthouse creates environments that nurture deeper connections and lasting value.

I created these visuals using AI generation

This brand identity was developed by Brand-Bureau Advertising Agency in Egypt.

Unity & Togetherness

We use a knot as a symbolic representation of the ties that bind families & communities together.

The special knot design integrated into the letter L signifies unity, connection, and the strength derived from coming together. The logotype serves as a meaningful and tangible representation of the bonds within families and the broader community.