Thaa’
Imagine, Create, Inspire
Thaa' is more than a space—it's a movement designed to empower, enrich, and evoke excitement for art. By blending local heritage and global inspiration, Thaa' offers an inclusive, collaborative, and vibrant environment where anyone can imagine, create, and inspire. Whether artist or enthusiast, Thaa' invites everyone to be part of a transformative journey—where artistic dreams become reality and creativity shapes the future of Saudi Arabia’s cultural landscape.
The Strategic Problem:
Barriers to Artistic Growth
Many aspiring artists in Saudi Arabia face significant obstacles—from limited access to specialized equipment and creative spaces, to scarce opportunities for community engagement and monetization of art. The artistic process often remains inaccessible, with creative talents isolated and unable to realize their full potential or transition art from a hobby into a viable career.
The Strategic Solution:
The Thaa' Ecosystem.
Thaa' overcomes barriers by providing an inclusive art hub with spaces like an Art Lab, Tea House, Library, and exhibitions. It offers artists the tools, support, and community to learn, create, and showcase their work—democratizing art and empowering both creators and the public in Saudi Arabia.
I created these visuals using AI generation
This brand identity was developed by Brand-Bureau Advertising Agency in Egypt.The "ثاء" logo merges elegant Arabic calligraphy with diamond shapes inspired by traditional Saudi handicrafts and historic architecture. Its flowing lines evoke the artistry of ancient horse sculptures and local buildings, reflecting the country’s enduring heritage and creativity.
The design bridges past and present, honoring Saudi culture and craft.
* To create the mood board for the logo, I have borrowed images from the internet that reflect Saudi Arabian culture.
