Tatweer Misr.
In mid-2020, Tatweer Misr undertook a strategic rebranding initiative in collaboration with Brand Bureau, aimed at solidifying its position as a market leader. This process was characterized by a deliberate, phased approach and centered around the ethos of "Impact & Transformation." The brand's mission is to enhance the living experiences of its customers, positioning itself as being in "the business of transformation." A core symbol of this new identity is a "dot" or "full stop," representing the brand’s commitment to conclusive change.
The Strategic Problem:
A Disconnect in Perception.
Tatweer Misr aimed to align its brand identity with its achievements and ambitions. Although the company is a recognized leader in property development, public perception has not kept pace with its reality. The goal was to create a relatable identity using Jungian archetypes, effectively bridging the gap between the company’s transformative reality and its unclear market image.
The Strategic Solution:
A New Identity for a Vision-Driven Powerhouse.
Tatweer Misr faced a brand challenge that required a comprehensive rebranding strategy. This strategy fully integrates its conceptual, visual, and verbal identity into a cohesive system.
This brand identity was developed by Brand-Bureau Advertising Agency in Egypt.KEYWORDS
INNOVATIVE + DYNAMIC + INSPIRED + BOLD + UNIQUE + IMPACTFUL
